Marketing for Women Entrepreneurs
Overview
Please check the KnowLand calendar for more dates.
This 2-day in-class workshop includes marketing methods that take advantage of the industrious nature of women to succeed in business – the reasons why women entrepreneurs have incredible brand building skills. Learn how to take calculated risks, plan better, get the right advice and brand yourself for success. Build your business structure or improve on the one you’ve already have by using foundation blocks you learn in this workshop and get ready to launch your business to new heights.
The success of every company lies in its customer base. This 2-day intensive workshop will help you improve your ability to generate excellent content to attract target customers, understand what impact your marketing activities are having on your business and optimize your digital marketing strategy for maximum effectiveness and growth.
This workshop is aimed at beginner and intermediate marketers as well as small business owners looking to acquire new users while also engaging their current customer base. Rooted in exercises, you’ll walk away with plenty of hands-on experience in content creation for both email and social, campaign analysis using tools like Google Analytics, and optimization across various channels.
What you get out of this Course
- Identify and reach your unique audience
- Craft you message and mission statement
- Analyze a variety of digital marketing tools (websites, emails, social platforms) and effective uses.
- Create a strategy by setting goals and reviewing analytics
- Use basic google analytics to target customers accurately
- Use low cost marketing tools to spread your message
- Use Social Media and digital marketing platforms to sell your products or services
- Learn to network using online tools
- Learn to create content for your web site easily and inexpensively
- Learn to use your web site as your primary marketing tool
- Learn e-commerce fundamentals
Who this course is for
- Beginner and intermediate marketers
- Small business owners
- Women entrepreneurs
- Solopreneurs / Artpreneurs
- Business managers
Speaker
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Yannis SourisDigital Marketing Consultant
Raised in Athens, Greece, Yannis Souris has an Arts Degree from Athens University and a Biochemistry Degree from Laurentian. His professional background includes a successful commercial art career, as an award-winning advertising art director. Yannis has been recognized three years in a row with Photographer of the Year awards in Ottawa, and has had several local exhibitions of his work, most recently at the National Press Club. He has had photographs and articles on the subject of creativity, published internationally in magazines like Photo Life, Canadian Camera, Photo Art, and PhotoDigital.