Corporate Branding Flash Course
Branding is what sets your company apart from your competitors. It’s at the heart of your corporate identity and drives how consumers value your products and services.
Its arguably the most important part of your marketing strategy.
KnowLand’s course is designed for marketing professionals who want to develop exceptional branding.
This course helps marketing professionals turn their senior management’s vision for brand value and delivery into effective campaigns. It’s designed for brand leaders and anyone who wants to understand how managing customer relationships, communication, and product and service delivery enhances their brands.
This course is suited to marketers in small, medium or large organizations and also offers tools for entrepreneurs keen to learn the essentials of corporate branding.
The course covers strategic theory and tactical guidelines, as well as the foundational elements of branding. We’ll also examine case studies and discuss how to learn from best practices.
You’ll learn how to develop a brand from scratch, how to manage a re-branding project, and how to execute successful communication and marketing campaigns.
Speaker
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Vessela ZaykovaBusiness ConsultantVessela is a highly creative, technology-passionate, analytical and results-driven strategist with over 15 years progressive experience fostering customer and client relations, boosting sales and conceptualizing marketing campaigns that delight consumers.An expert in translating business objectives into consumer-focused initiatives, multichannel integrated campaigns and new product launches, Vessela is actively consulting with both the public and private sector.Vessela is a seasoned lecturer in both official languages and has taught future business leaders at major academic institutions such as McGill University, University of Ottawa, Carleton University and Algonquin College. She holds a Master in Economics and an MBA from McGill University.Highly organized and adaptable to evolving business objectives, with a successful strategic leadership track record in best-in-class dynamic organizations. Driven by metrics and strong problem solving techniques to ensure effective decision making, thriving in a collaborative and innovative culture.
