SEO and Lead Generation for Business

Overview: An intermediate to advanced course offering insight into how to maximize social media platforms to increase reach, engagement and sales using the features of different social media platforms and social management tools. Businesses should already be using one or more social media platforms. Special features and tools, tips and technical applications of each of the basic platforms (Facebook, Twitter, Linked In, Pinterest, instagram, Google +, YouTube, etc) as well as various blogging platforms will be covered in depth.

What you’ll learn and master:

• How social media is different from traditional media and networking
• What differentiates each of the common platforms (Facebook, Twitter, Linked In, Pinterest, YouTube, Instagram, Google+, etc) and how to choose what is right for their business
• The strategic approach to integrating social media into other aspects of business
• The importance of engagement and content creation – links, photos, videos, tagging
• Etiquettes and norms of online culture
• Specific tips and tools to introduce and manage social media as part of the marketing mix in a business environment
• Using social media as an integrated ecosystem driving traffic to the business website/blog as hub
• Risks and rewards of social media

Coaching packages