Digital Marketing for Startups

Overview:

Learn the basics of digital marketing so you can grow your new startup. Even if you hire someone else to do your marketing, you need to understand how digital marketing works in order to be able to set goals, track results and calculate ROI.

This workshop will not make you an expert in digital marketing. It is meant to introduce you to the basics of digital marketing, so that you can get your startup off the ground and in front of your clients and customers.

What you get out of this Course

1. Digital Marketing Basics

• Understanding Inbound marketing
• Buyer personas
• Inbound lead generation
• Marketing funnels

2. Basics of SEO

• SEO principles
• What worked in 2018 and what to expect in 2019
• Keyword research
• Conversational search
• On-page SEO & off-page SEO
• Local SEO
• Google ranking factors and updates
• Measuring success

3. Basics of Blogging

• The why and how of blogging
• Blogging platforms
• Blog optimization
• Blog writing and promotion
• Blogging etiquette.

4. Content Marketing

• Role of content
• Standing out from the clutter
• Writing headlines
• Viral content
• Content in 2016 and beyond

5. Social Media Marketing

• The why and how of SMM
• Monitoring and strategies
• Social content
• Introduction to social media networks and how they work
• Avoiding social media blunders

6. Google Adwords

• Keyword types and campaigns
• Ads and landing pages
• Introduction to A/B testing
• Conversion Rate Optimization (CRO)

7. Email Marketing

• Email marketing strategy
• Opt-in vs opt-out
• Autoresponders
• Lead nurturing an conversion
• Testing and tracking

8. Mobile Marketing

• Introduction to mobile marketing
• Statistics and importance
• Tactics, types and takeaways
• Bring your marketing department up to speed with using digital marketing
• Boost your business and provide better customer relationships
• Learn how to use digital marketing to grow your business yourself

Who this course is for

• Beginner and intermediate marketers
• Business owners and managers
• Business general managers