Marketing & Branding Training

Based on identified goals, participants will understand their market, clarify their brand and message, and craft a simple targeted marketing plan with tactics to increase customer reach and brand awareness.

Overview: This fully customized training series offers businesses the opportunity to assess and identify key strengths and challenges of their current branding and marketing efforts and then devise strategies for improvement.  Weekly sessions are typically 1-2 hours in length and will cover:

• Brand identity: getting beyond the logo* and defining the voice, personality and meaning of your brand
• Three pillars of brand awareness: focus, consistency and resonance
• Defining the market, the message, and the medium that is right for your business
• Identifying your ideal customer and target market
• Segmenting the market and finding your sweet spot
• Simple, effective, and economical tools and tactics to increase reach and brand awareness
• Integrating digital, content marketing, and social media strategies into your marketing mix
• Developing a simple targeted marketing plan

Available Start Dates: Ongoing enrolment, flexible

*We are talking the essence of you and your brand – what are you really here to do? Let’s get to the heart of it.

Would you prefer a workshop for your team or group? We offer excellent full day or weekend sessions, tailored completely to your specific needs.

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