Promoting Products in New Markets

The Purpose of this Program:

Help business owners to develop unique opportunities abroad world-wide in North America / China and more.

“Canadian companies have unique and exciting product and service opportunities and require the skills and knowledge to trade internationally.”

In this course Kensel Tracy an expert in marketing business wordwide will show you  how branding can assist in selling your products and services. Furthermore, he will outline and train participants on business techniques, sales and networking with companies abroad. The ultimate goal here is not only to help participants access the knowledge required to promote their products, but also help them develop the confidence to sell to new markets unfamiliar to them.

What You Will Learn:

• The knowledge and skills to help you develop contacts and markets
• Product branding adjustments so that a product can be sold in new markets
• Sales and marketing tips for creating and cultivating markets world-wide
• The unique value proposition for your product or service
• How to sell abroad and develop relationships
• How to Develop the tools you need to sell and promote
• How to go to Market using networking, trade shows, sales calls and social media
• How to build relationships and social media following for your company

What you get out of this Course

• Identify and reach your audience
• Analyze a variety of digital marketing tools (websites, emails, social platforms) and effective uses
• Create a strategy by setting goals and reviewing analytics
• Process to implement your strategy
• Beyond Stage 1: Deploying your plan further

Who this course is for

• Beginner and intermediate marketers
• Business owners
• Business general managers
• Business executives
• Importers / Exporters