Intro to Corporate Branding

Overview

Develop a corporate brand that customers will love

Branding is what sets your company apart from your competitors. It’s at the heart of your corporate identity and drives how consumers value your products and services. Its arguably the most important part of your marketing strategy. KnowLand’s course is designed for professionals who want to add exceptional branding knowledge to their skills set. This course helps marketing professionals turn their senior management’s vision for brand value and delivery into effective campaigns. It’s designed for brand leaders and anyone who wants to understand how managing customer relationships, communication, and product and service delivery enhances their brands.

This course is suited to marketers in small, medium or large organizations and also offers tools for entrepreneurs keen to learn the essentials of corporate branding. The course covers strategic theory and tactical guidelines, as well as the foundational elements of branding. We’ll also examine case studies and discuss how to learn from best practices. You’ll learn how to develop a brand from scratch, how to manage a re-branding project, and how to execute successful communication and marketing campaigns.

What you get out of this Course

• Develop a clear vision that helps drive your brand strategy
• Learn to position your brand in the marketplace
• Understand how your target market helps in developing a strong brand identity
• Ensure consistency with your brand to build customer engagement

Who this course is for

• Beginner and intermediate marketers
• Small business owners
• Business general managers
• Marketing students