Reputation Management Workshop

Overview

Where’s your reputation when a crisis hits!

No matter how great your brand is, a crisis  has the power to alter the company or organization’s reputation in less than 24 hours thanks to social media. How you manage it will influence the perception of consumers or stakeholders forever. Learn how to navigate a crisis and practice good reputation management when all eyes are on the communicator. This workshop is designed to provide practical and hands-on tools that will give participants a skillset and strategies in dealing with the media and the public and maintain your company or organization’s reputation.

In this workshop, you will:

• Learn key principles in branding and reputation management
• Learn the Anatomy of a crisis and how to respond
• Plan and issue a crisis communications plan
• Analyze and use social media and other tools effectively
• Manage the crisis and find the silver lining

What you get out of this Course

• Network for success
• Manage media relations
• Communicate your message to the media effectively
• Spin positively any story
• Write effectively
• Plan issue and crisis communication
• Use of social media
• Deliver effective intra-company communications

Who this course is for

• This workshop will appeal to communicators and public relations executives interested in honing their crisis communication and brand management skills.